In This Article
- Chromes Crackdown and Ad Blocker Policies
- Why is Google interested in Manifest V3?
- What Can Users Do To Get uBlock Origin Back?
uBlock Origin is a popular ad blocker open source and is widely used, especially in the Chrome engine. Recently, some Google Chrome users have reported the unexpected disabling of this ad blocker. Reports say that in early March, Google automatically disabled this ad blocker for some Chrome users, and no warnings or notifications were sent to them before doing so. This has alarmed the users about the browser’s extension policies and the restrictions offered by the ad blocker.
Chromes Crackdown and Ad Blocker Policies
Google has been experimenting with different things, and for the Chrome browser, it is moving towards a new framework of extensions called Manifest V3. This ongoing transition seems to be a serious aggression from the company working to move the users from the V2 framework to V3.
Since last June, the transition has resulted in the disabling of the extension at a high level, but unfortunately, this time, significant ad blockers like uBlock are reported to be shut down for some users. The issue is that not all the users have been discussing this adblocker error, but some say that their uBlock Origin is working fine.
After the crackdown, multiple social media platforms and forums suggested that this variable enforcement is maybe a Chrome error. The situation has aroused multiple questions around the internet, and people are discussing whether Chrome is selecting the particular users who can enjoy the ad-free content or what the story behind the situation is.
Why is Google interested in Manifest V3?
The reason behind Google’s success is its continuous efforts towards the latest updates and presenting something new all the time. Manifest V3 is a measure to be more secure and present better performance. The new framework is designed to make sure the extensions interact less with the web pages but work smoothly. This reduces the risk of harmful script injection, resulting in the malicious extensions interacting with the browser.
The new framework has fresh policies, making the extensions secure and working on better privacy settings. Manifest V3 limits the extension’s collection and processing limits to prevent the potential risk of misuse or data leakage.
The V3 is designed to eliminate the background script and unnecessary API involvement, making the extension light, speedy, and more efficient. This promises better extension performance and fast browsing, which is the ultimate goal of every browser.
Another reason behind the movement from the V2 to V3 framework is the strong use of artificial intelligence to make the operations smooth. The AI and machine learning algorithms have been the powering force behind the automation in Google’s functions.
The new ad delivery methods from Google use machine learning algorithms so the user may see the ads according to their interests and references, and the good thing is, the user is not required to say anything, but the algorithms study the user’s interests based on their searches and interests. It means that the user will get the ad of the brand of the thing that he requires, and Google is trying more and more to avoid the unnecessary ads in the current framework.
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What Can Users Do To Get uBlock Origin Back?
If you are one of the users whose uBlock is disabled by the Manifest V3 extension framework and want to get it back, you can perform a couple of steps to get it back:
- Try to reinstall the extension if Google is allowing you. The Chrome store shows the option to install it even if it is disabled by the browser itself.
- If you are unable to get the extension, you can use Brave, Vivaldi, Edge, or other Chromium-based browsers.
The current glitches and errors from the Google Manifest V3 framework are making AdBlock users uncertain. The new policies are using the latest techniques like AI, and this is changing the way Google has been working till now.
